How a takedown works

1. You send us the links

Use the takedown request form. Paste every URL where your content appears and a link to your original, such as your profile, portfolio or the page where you first published it. If you only have a few links to start, that’s fine: we’ll search for more.

You also confirm that you own the content (or are authorized by the owner) and authorize us to send notices on your behalf. We never send a notice without that authorization.

2. We check the case

• Ownership. If someone else created the content, for example a photographer you hired, we check who holds the copyright.
• Copyright vs. something else. Trademark, impersonation and privacy problems need different reports. We’ll tell you which.
• Fair use. Commentary, criticism and parody may be lawful. Sending a notice we know is wrong could expose you to liability under 17 U.S.C. § 512(f), so we flag these before acting.
• The right recipient. We find each site’s designated DMCA agent, its web host and any CDN in front of it.

3. We send the notices

Notices go out through the platform’s official copyright form where one exists, or by email to the designated agent. Each includes every element required by § 512(c)(3) and lists each URL individually.

4. We escalate when needed

If a site doesn’t act within about a week, we send the notice to its host and CDN and file for search removal. For sites that profit from piracy, we also report them to their payment and ad networks.

5. You get the report

Your case report lists every URL, the date each notice was sent, who received it and the current status: removed, delisted, pending or escalated. On protection plans we keep scanning and add new copies to the case.

If someone files a counter-notice

The uploader can dispute a takedown with a counter-notice under 17 U.S.C. § 512(g). The platform must then restore the content after 10 to 14 business days unless the copyright owner files a lawsuit and tells the platform. If this happens, we forward the counter-notice to you immediately and prepare your case file for a lawyer. Counter-notices are uncommon, because the uploader must give their real name and address and agree to be sued.